It's no secret Canadians pay some of the highest rates in the world for internet and cell phone plans however, in 2019 TekSavvy aimed to change that. Pay Less to Connect was created so Canadians could voice support for a new directive from the Government of Canada, which encouraged the CRTC to lower Canadians’ internet and cell phone bills with policies that promote consumer choice. The campaign ultimately received thousands of signatures and made significant rounds in the news.